Content Intelligence
Social performance analytics & conversion attribution
Platform Connections
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TikTok
Not connected
App credentials required — To connect Instagram or TikTok, first add your
INSTAGRAM_APP_ID, INSTAGRAM_APP_SECRET,
TIKTOK_CLIENT_KEY, and TIKTOK_CLIENT_SECRET
secrets via the Willo dashboard, then reload this page.
Executive Overview
Total Posts
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Avg Engagement Rate
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Best Platform
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Unclassified Posts
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Need review
Content Performance
| Post | Platform | Published | Reach | Likes | Shares | Saves | Eng. Rate | Topic | Status |
|---|
No posts synced yet. Connect a platform and click Sync now.
Classify Post
Caption
AI suggestion
Saved!
Topic Performance
Format Performance
By Format
Video Duration
Posting Time Analysis
All times Eastern (UTC−4/−5). Based on post publish time.
By Time Window
By Day of Week
Platform Comparison
| Metric | TikTok |
|---|
Conversion Performance
Social post → CartCycle visit → Beta signup funnel. Requires utm_content on post links.
Site Visits
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Beta Clicks
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Signups
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Onboarding Started
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Completed
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Emerging Patterns
Patterns only surface with sufficient data (≥5 posts, ≥50 engagements per group). Sample sizes shown.
Top Performing Content
By Engagement Rate
By Reach
By Shares
Recommended Experiments
A/B test suggestions based on your content and observed patterns.